Opt-in email lists – Build and manage them

List building and management can be an arduous process for email marketers. Our advanced system includes features that automate the process. WayCoolEmail’s subscription form helps you grow email lists while collecting almost any visitor data that you deem important. Our subscription form is fully customizable and easily embedded in your website. As a testament to our subscription flexibility, the subscription form allows you, as an example to add multiple lists, segmented into customer interests'. You can define, collect and store contact attributes and merge these into outgoing emails, making your campaign even more targeted and personalized.

Opt-in and double opt-in made easy

We encourage permission based, opt-in use in email marketing. You can utilize a double opt-in process, which is considered industry best practice, in one click. Once your email opt-in list is created, sending out a second email asking people to confirm their opt-in can be a thing of the past.

SPAM compliance

At WayCoolEmail, we counteract spam by encouraging you to only use opt-in, permission-based email marketing. Additionally, we maintain feedback loops and white list status with top ISPs and ensure compliance with US CAN-SPAM standard.

Creating and adding a sign up form

If you want to make a sign up form for your website, no programming skills are necessary. WayCoolEmail generates custom code for your form. The code can be used for an entire and complex form or for a simple sign up field for use on your site.

Customizing your subscription form

Our subscription form builder allows you to choose the contact details you want to capture on the form. Adding validation and required fields to your sign-up form is simple. Now you have the flexibility of deciding which additional subscriber information fields you would like to make mandatory.

Subscribe and Unsubscribe

Let users unsubscribe immediately with a single click or have them use your subscription form, you make the choice.

List creation – more than one!

WayCoolEmail allows you to create 20 mailing lists, of which each one can contain 50'000 email addresses. Offer your clients the ability to subscribe to any or all of your lists from a single subscription form.

Grow your email list/s

Adding ‘Subscribe Now’ and ‘Forward-to-a- Friend’ links right in your email footer or body of your newsletter can really help grow your list.

Clean and easy to use lists

Keep your lists clean with WayCoolEmail. Detailed tracking and reporting tools helps you to track your delivery rates and automatically exclude user unknown addresses from future sends. You can view every single email address that was not delivered. Our stats give you so much information it becomes easier to take action on any given email address or send.

Import/ Export wizard

It’s easy to get your data in and out from WayCoolEmail. There are a number of methods to synchronize your data. The import/export wizard makes Excel and text files simple to work with.

Move, copy, delete and edit contacts

WayCoolEmail makes it easy to manage your lists. Move, copy, delete and edit individual contacts, list segments or entire lists.

Block List

If a user unsubscribes from your newsletter they will automatically be added to a block list in your WayCoolEmail account. You can also add email addresses to the block list manually. You can even import an entire list of email addresses you want to block.

Create and customize HTML emails

Create and customize email newsletters for your email marketing campaigns. Upload and manage your images. Choose from free templates. Create your newsletters your way:

- Create your own template with our drag-and-drop editor
- Choose a free template and modify it in minutes in the WayCoolEmail Editor
- Import your newsletter from Dreamweaver (zip HTML and images) or Word

Upload a web page and send it as your newsletter

Use the WayCoolEmail Editor

Not a programmer? Then use our email editor. You can write your content from scratch or modify a selected template in minutes.

Import from Word or an HTML program

Don't have a clue about HTML? Import your entire newsletter as a Word document, images and all! Got some design skills? Create your newsletter in Dreamweaver or Frontpage and upload it to WayCoolEmail, ready to send.

Import from an external source

Upload a pre-existing online newsletter, announcement, product reviews or email template from one of your existing web or blog pages.

Personalize your campaign

Any field in your subscriber datasets can be incorporated into your message subject line or body for personalization. You can even, for example, personalize the "From" field if you are sending on behalf of a team.

Preview and test

View work in progress and send and receive test emails prior to sending a newsletter or launching an email campaign, in both HTML and text formats.

Archive your newsletters

Use WayCoolEmail's microsite to archive your past newsletters. This microsite can easily be hosted within your website

Forward to a friend

Grow your mailing list virally through your footer or body of your email newsletter with "Subscribe Now" and "Forward-to- a-Friend" links.

Upload and store hundreds of images

Upload and store hundreds of images in your WayCoolEmail account in the format of your choice, including support for JPEG, GIF, PDF and PNG formats and Word documents. Uploading of your images has never been easier. WayCoolEmail has a tool that helps you upload multiple files at once, or upload a .ZIP file.

Manage your images

Create your own folder structure, store and manage your images and documents in your WayCoolEmail account. You can easily sort images by name or by the date on which you've uploaded them. WayCoolEmail allows you to preview images and image properties in your Image Library.

Insert images easily

With WayCoolEmail, you benefit from simple one-click image insertion into email templates and the ability to preview images as they appear in your email templates. You can also embed images in your sends.

Eflyer promotional templates

If you're announcing a new product or service, or just having a last minute sale, then these templates will work for you. Customize them and even add a ‘Buy Now’ link to your payment gateway.

Custom-made templates

You want something that is uniquely yours? You want something that reflects your company brand? Ask us and one of our graphic designers create a custom template just for you.

Tracking your campaigns and learning from reports

WayCoolEmail email campaign reports deliver accurate email statistics as well as graphs for each of your newsletter sends. You receive a high-level graphic view of your email campaign results, and you can drill down into the specifics of each report - right down to the individual recipient and how they reacted to a given campaign. Easily keep track of open, click-through, bounces and unsubscribe rates. We offer one of the most advanced reports and tracking systems in our industry. Our reports allow you to refine and tailor your future campaigns which can improve future delivery and click through rates of future sends. Any query made on a report can be saved as a new list for a new targeted send.

Google Analytics integration

The Google analytics tool provides WayCoolEmail with graphs and statistics about your email newsletter campaign. With the analytics integration, WayCoolEmail is able to analyze the type of Google traffic generated by each campaign.

Actionable reports

WayCoolEmail will tell you how many emails were delivered and of those that are not, we tell you exactly why. Get drill-down open, click thorough and unsubscribe stats down to individual email addresses.

Send activity reports

The send activity reports allow you to view who received the send and why certain recipients did not receive the send. Send activity reports also display statistics relating to recipients that have actually opened your HTML email and how many times certain links within your newsletter have been clicked.

List activity reports

List activity reports defines who has been added/ removed from your list, the number of hard bounces on your list, recipients who have opened/ not opened emails from you and those who have yet to confirm their subscription.

Click tracking

Check how many subscribers have clicked on your links, which links they clicked on and who it was that clicked on your links - down to individual email addresses.

Delivery tracking

For every email you send, we tell you how many were delivered and if they were not, we tell you why - be it because the email address was bad, the subscriber's inbox was full or if it was blocked as spam.

Delivery over time

Our reports also show you the open rate of a campaign over time, and help you monitor your list growth over time showing you subscribe and unsubscribe rates, down to the individual subscriber's email address.

Bounces/ undelivered emails

The contact activity reports allow you to find out statistics relating to delivered, bounced, opened and not opened emails for a particular recipient.

Import/ Export wizard

It’s easy to get your data in and out from WayCoolEmail. There are a number of methods to synchronize your data. The import/export wizard makes Excel and text files simple to work with.

Complaints reporting

WayCoolEmail uses an ISP feedback loop to ensure that all mail continues to be delivered at larger ISPs. A feedback loop allows you to view who has clicked on ‘Report Spam’ at a particular ISP. By default, WayCoolEmail will automatically block any recipient that clicks ‘Report Spam’ from your list.

Viral tracking report analytics

WayCoolEmail segments clients based upon their complaint rates. If you have a history of responsible list management, low unsubscribe rates, low abuse complaint rates and low bounce rates you will experience higher delivery rates than those who do not.

Exporting graphs and data

The WayCoolEmail graphs compare subscribe/ unsubscribe rate between the various sends in addition to the open/ click rates for each specific send. View your newsletter statistics via the send, mailing list or recipient options. You can export your data into an excel spreadsheet, CSV file or into PDF format.

Automation to make life easier

Because WayCoolEmail's email marketing solution is hosted, means no matter where you are you can access your data and manage your campaigns with nothing more than an internet connection. Autoresponders and triggered emails are another important feature of WayCoolEmail which allow you to schedule your sends of newsletters or web pages. Your subscribers can be segmented which allows you to send automated, highly targeted newsletter campaigns. You can also easily import email addresses from your webmail such as Gmail, AOL and Hotmail in one sweep.

Triggered email

A triggered email improves flexibility and makes planning much more efficient. You can set up email triggers for seasonal events (maybe a festival or birthday,) or when a subscriber performs a desired action (such as clicks on a link or when they subscribe to a newsletter). Triggered emails are also a great way to schedule sends for a campaign series.

Segment your subscribers

Profile subscribers according to various common denominators, and group them together with our subscriber segmentation tool. You can create as many segments as you like, save each one and also use them across one or more mailing lists.

Easy email import

Easily import email addresses from your Gmail, Hotmail or other webmail account all in one sweep.

Set required fields in your sub form

Required fields can help you gain valuable insight from new subscribers, you can turn the required fields on or off with a simple checkbox. This is especially useful if you want to profile your subscribers and send more targeted sends.

Schedule for your Sends

Schedule the sending time of your newsletter. Set a once-off send for a defined time in the future or a recurring send that goes out at the same time every day, week or month. Scheduled sends can be of existing newsletters (typical for one-off sends) or from a web page (typical for recurring sends.)

Automated list management

WayCoolEmail automatically removes email subscribers that have unsubscribed from your campaigns; we also remove anybody who has clicked on "spam" when receiving your email and add them to a blocklist so you can't send to them again.

Intelligence

You may be experienced email marketer or maybe a leader in the marketing world you it’s possible you need something to inspire you way beyond core email marketing features. At WayCoolEmail we've got a plethora of intelligent tools to help you measure your email campaigns and gain intelligence from your data. We offer anything from Google Analytics and other integrations to A/B split test campaigns and external data source linking, just to name a few.

A/B Split testing

Take the guesswork out of your email marketing. Create and test up to 5 subject lines or email variations to see which is the most effective. WayCoolEmail will select a test group, run the test, analyze the results and then automatically select and send the best! Immediate benefits and minutes to set up!

Google Analytics integration

The Google analytics tool provides WayCoolEmail with graphs and statistics about your email newsletter campaign. With the analytics integration, WayCoolEmail is able to analyze the type of Google traffic generated by each campaign.

Link to external data sources

Connecting to an external data source allows you to link to your database and pull out information needed for your email campaign. This eliminates the need for you to upload your datasets and maintain your data in more than one place. We offer this advanced tool together with our corporate edition.

Target your campaign

Define, collect and store up to 25 contact attributes, build a targeted list, and use our segmentation tool for a targeted email campaign.

Make a targeted list

Build a manual contact query or use an existing one to filter through your contact information to make a targeted list for your next mailing.

Segment your lists

Segment your mailing lists according to the contact attributes you specified and send a highly targeted campaign.

Collect and store contact attributes

Define, collect and store up to 25 contact attributes (interests, buying behavior, demographics) and opt to merge any of these attributes into outgoing emails, therefore creating a targeted send. Alternatively, create a targeted list by building a manual contact query to filter through your contact information.

Define link names

WayCoolEmail's advanced mode allows you to define links in the editor that will be displayed as the link name and not the URL in the statistics section. This makes it easy to differentiate between very similar links when interpreting stats.

Smart Publishing

Successful delivery of your message to the recipients inbox is what helps your direct email marketing campaign be successful. But today there are many communication channels, additional message delivery can come by way of SMS, microsites, RSS feeds, blogs and social networks. WayCoolEmail helps you to publish your newsletters, announcements and eflyers to a RSS Feed or send an RSS feed to an email account. You can link your email marketing campaign to social media using our social share tool. You can post your newsletters to social networks as well as embed social widgets in your newsletter footer.

Personalize your welcome emails

With WayCoolEmail you can create auto-reply emails that function as follow-up ‘welcome’ emails. You can even personalize them with your welcoming message and signature. This helps to build strong relationships with new clients and to ensure that they will open your email when you send it.

Social widgets in footer

Additional smart tools are available that will have a big impact on your business and products. You can add social widgets to your email then your subscribers can forward your information to their friends via social networks.

RSS

RSS is yet another way to get your message out. It’s a great compliment to your email marketing program and allows an additional way to reach an audience.

WayCoolEmail microsites

Our free microsite is a mini-website that can best be described as being an online archive of information and an additional doorway for search engines. You may want to use a microsite as your newsletter archive.

Send to multiple lists

WayCoolEmail makes it easy to send to multiple lists at the same time. Just select the lists you would like to send your newsletter to and WayCoolEmail adds them to a preview window for selected lists. The selected lists are then merged before the send and duplicates are filtered out.